CROSSMARK’s retail marketing services impact the shoppers’ experience in over 500,000 stores globally, across a broad range of brands and channels. This experience gives us the unique ability to sample the best from all industries and put them together to create a truly unique solution that will deliver your objectives.
CROSSMARK can assist you to build your brand through a number of different services depending on your industry and particular go-market strategy.
Brand management – Full service offering covering e-commerce, public relations, event management, direct marketing, and consumer behaviour research
Trade incentives – Online or mobile solutions designed to ensure focus on primary brand strategies with rewards for over and above achievement performance. These programs are developed to be self-funding through over achievement of sales and distribution targets
Retail staff training and development – Online, mobile or face to face solutions to ensure you get your message consistently to your customers retail staff or your own employees across the region
Sales performance programs – Online and mobile solutions to develop sales performance programs that drive staff to exceed KPI’s based on sales and change behaviour
Shopper promotions – Online, mobile, social media solutions designed to create shopper distraction by creating a sensory retail experience of your brand, aligning brand strategy, raising awareness and encouraging switch sell from competitors. These programs are developed to be self funding through over achievement of sales and distribution targets
Retail media and dedicated point of sale – Harnessing the best innovations from around the world, we are able to create and implement a wide range of in-store presence solutions, from interactive dedicated displays and illuminated shelf wobblers to the humble tear pad
Customer loyalty programs; direct mail and SMS e-award – Online and mobile solutions to develop advocacy, generate customer insights and build a database of influencers
Retail shopper events – From in-store or shopping centre experiential events to street-based consumer engagements
Customer service centre; call centre – Full service contact centre able to scale to accommodate most outbound. Outbound sales teams able to represent your brand and communicate with partners you are not able to reach yourself.